Daily Mortgage Interest Rate Updates, Trends & Projections: May 2011

Real Estate Online Marketing - Statistical Evidence To Support The Need - Free Resource For Ideas

San Diego Real Estate Marketing LinkedIn Group

Modern-day Real Estate Professionals have heard variations of this information previously, so I will summarize this message to the bare basics in a "fluff-free" manner. First off, let's discuss the obvious:

  1. The Real Estate industry is constantly evolving
  2. All Real Estate Professionals are not created equal
  3. Millions of Consumers will buy and sell homes in the coming years
  4. Someone will earn the commissions on these deals
  5. It will either be you...or your competition

Most Real Estate Agents that I speak with possess an air of confidence when asked what their chances would be to convert a Prospect into a Client if given the opportunity. When asked to elaborate on why they are so confident, I hear the same typical reasons:

  1. Professionalism
  2. Knowledge / Educational Background
  3. Experience
  4. Company Strength & Reputation
  5. Team Support

Most of these Real Estate Agents are indeed equipped with several (if not all) of the above referenced benefits, and I truly believe that they would secure these Prospects more often than not if given a shot. That said, I think we are getting a bit ahead of ourselves, so let's back up:

AIDA - Glengarry Glen Ross - Ultimate Sales Speech

As depicted in the above photo (taken from the legendary Alec Baldwin scene in the movie Glengarry Glen Ross), there are 4 simple steps in the sales process...regardless of what type of sales you are engaged in. When discussing the possibility of converting a Prospect into a Client, we are skipping ahead to Step 3 above (by examining whether a Prospect will make a DECISION to work with you, and ultimately take ACTION to buy/sell through you).

But how are you first capturing the ATTENTION of the Prospect? How are you keeping their INTEREST focused on you (as opposed to the other dozens of local competitors who also feel that they too could convert your Prospect into a Client if given the opportunity)?

To better answer the above questions, we must first identify who the Prospects are. The following statistics were taken from the 2009 National Association of Realtors profile of Home Buyers and Sellers:

Embracing Technological Trends to Thrive in the Real Estate Industry - Provided by Jason E Gordon, San Diego Residential Mortgage Specialist, www.jasonegordon.com

Among the take-aways of the above chart is the fact that nearly half of the Home Buyers on the market are First-Time Homebuyers with an average age of 30 years old. Let's examine some of their behavioral tendencies to better learn how to capture their ATTENTION and hold their INTEREST:

Embracing Technological Trends to Thrive in the Real Estate Industry - Provided by Jason E Gordon, San Diego Residential Mortgage Specialist, www.jasonegordon.com

A whopping 90% of these Prospects used the Internet as part of their home search according to a study published in 2009. As I write this article in mid-2011, I don't think it is a stretch to say that the Internet has gained additional acceptance & momentum as a home buying tool since then. Let's examine a bit further:

Embracing Technological Trends to Thrive in the Real Estate Industry - Provided by Jason E Gordon, San Diego Residential Mortgage Specialist, www.jasonegordon.com

Considering over 1/4 of the Homebuyers studied back in 2009 found their Real Estate Agent through online searches (from websites like Google), it is safe to conclude that all Real Estate Agent's should have a strong online presence if they hope to capture the whopping 28% (and growing) segment of this target market!

In an effort to keep this article brief, my goal was solely to uncover some of the main reasons why Real Estate Professionals should indeed develop, maintain, and continually enhance their online and social media presence, while making every effort to embrace technology. After all,

  1. This Internet-thing is here to stay
  2. Technology has shown no signs of slowing down
  3. Our prospective Clients are continually embracing these avenues as part of their shopping patterns
  4. The ONLY realistic chance you have of working with the Generation X and Generation Y consumers is to adapt to their world.
  5. If you don't, your competition will...COUNT ON IT!

I would never dream of finishing this article without providing a resource to securing answers to the following questions:

  1. So where do you start?
  2. What do you do?
  3. What tools should you embrace?
  4. How will you know what is working for other Real Estate Professionals?

I am pleased to announce the San Diego Real Estate Marketing Facebook Page!

San Diego Real Estate Marketing Facebook Page

The above information, statistics and trend analysis is the basis for why the San Diego Real Estate Marketing Facebook Page has been developed.

Within the San Diego Real Estate Marketing Facebook Page, members will have the opportunity to:

  1. Learn what type of technological Real Estate Marketing Tools are available on an ongoing basis
  2. Identify methods of Social Media integration to allow more exposure for your business with less use of your time (remember, you still need to devote time to meeting Prospects in person!)
  3. Find out how the younger generations are actually finding their Real Estate Agents. Examples include:
    1. QR Codes
    2. Text-for-Info
    3. Customized Property Websites
    4. Google Searches (and the importance of Search Engine Optimization)
    5. Long-tail keyword searches
    6. "Checking out" the professionals they work with ahead of time on websites like LinkedIn, Yelp, etc.
    7. MLS IDX feeds
    8. RSS information feeds
    9. Text-for-Rate & Payments 24/7
    10. Blogging (the relevance of blogging, and proper etiquete, tips, etc)
    11. And MUCH MORE!

All Real Estate Agents are invited to join the San Diego Real Estate Marketing Facebook Page regardless of where they are located, and what geographical areas they cover. Together through this shared informational community, we will embrace a "givers gain" approach in our quest to succeed in the Real Estate Industry moving forward. This is a free online resource and it only takes a moment to join the San Diego Real Estate Marketing Facebook Page

Special thanks to Ricky Khamis for his assisting in compiling some of the above-referenced data.

For more information on topics like this, please feel free to visit www.GordonMortgage.com (an educational resource for Borrowers, Real Estate Agents, and Financial Professionals). Educational content provided by:

 

Jason E. Gordon

Branch Manager | Sr. Mortgage Loan Officer

CMPS,  RCS-D, CDPE, CMHS, CMC, NMLS 259027

 

Gordon Mortgage Group - AmeriFirst Financial Inc.

 

Office: 619-200-8031

Email: jgordon@amerifirst.us

www.GordonMortgage.com

 

11260 El Camino Real, Ste. 100, San Diego, CA 92130

 

What People Are Saying About Jason Gordon

 Not all Mortgage Lenders are alike! Find out what Clients, Real Estate Agents and other Financial & Legal Professionals have to say about Jason Gordon.

 

 

Attention Real Estate Agents!

 Ever heard of a Lender having more "skin in the game" during escrow than a Buyer? Ever wish a Lender would put their money where their mouth is? Learn how the Protect Your Transaction (PYT) program will improve the negotiation leverage for a Buyer, as well as how PYT benefits the Seller & Realtors in this short video.

 

 

Successful Realtors embrace technology to help market properties and themselves. This video summarizes a few of the tools the team at GORDON MORTGAGE GROUP (powered by AmeriFirst Financial Inc.) provide their Realtor Partners on a daily basis. Contact us today to learn more!

 

 

Recommended Links:

 

To see if you qualify (and to obtain a current market interest rate quote), click here for a secure online loan application form.

 

Gordon Mortgage Group - AmeriFirst Financial

 

Licensed by the Department of Corporations under the California Residential Mortgage Lending Act.

AmeriFirst Financial Inc., 1550 E. McKellips Road, Suite 117, Mesa, AZ 85203 (NMLS #145368) Toll free phone (877) 276-1974. Copyright 2012. All rights reserved. This is not an offer to enter into an agreement. Not all customers will qualify. Information, rates, and programs are subject to change without prior notice. All products are subject to credit and property approval. Not all products are available in all states or for all loan amounts. Other restrictions and limitations may apply. AmeriFirst Financial is required to disclose the following licensing information. Please click here for licensing information. 

 

CLICK HERE TO READ CLIENT & REALTOR TESTIMONIALS

 

Gordon Mortgage Group Credentials 

Jason Gordon Mortgage 
Comment balloon 1 commentJason E. Gordon • May 29 2011 07:43PM
Real Estate Online Marketing - Statistical Evidence To Support The…
share
Modern-day Real Estate Professionals have heard variations of this information previously, so I will summarize this message to the bare basics in a "fluff-free" manner. First off, let's discuss the obvious: The Real… more
Embracing Technological Trends to Survive & Thrive in the Real…
share
You've probably heard similiar information, so I will break this message down to the bare basics in a "fluff-free" manner. First off, let's discuss the obvious: The Real Estate industry is constantly evolving All… more
California Mortgage Interest Rate Update 5-27-2011 + Projected Trends
share
Have you subscribed to this free service yet? Feel free to forward this information to Buyers who are aggressively shopping for the best interest rates! All Real Estate Professionals & Consumers are advised to stay informed about interest rates… more
California Mortgage Interest Rate Update 5-26-2011 + Projected Trends
share
Have you subscribed to this free service yet? Feel free to forward this information to Buyers who are aggressively shopping for the best interest rates! All Real Estate Professionals & Consumers are advised to stay informed about interest rates… more
California Mortgage Interest Rate Update 5-25-2011 + Projected Trends
share
Have you subscribed to this free service yet? Feel free to forward this information to Buyers who are aggressively shopping for the best interest rates! All Real Estate Professionals & Consumers are advised to stay informed about interest rates… more
San Diego Mortgage Interest Rate Update 5-24-2011 + Projected Trends..
share
Have you subscribed to this free service yet? Feel free to forward this information to Buyers who are aggressively shopping for the best interest rates! All Real Estate Professionals & Consumers are advised to stay informed about interest rates… more
San Diego Mortgage Interest Rate Update 5-23-2011 + Projected Trends..
share
Have you subscribed to this free service yet? Feel free to forward this information to Buyers who are aggressively shopping for the best interest rates! All Real Estate Professionals & Consumers are advised to stay informed about interest rates… more
Pledged Assets Mortgage Program - Liquid Assets Used As Collateral
share
Announcing the Pledged Assets Mortgage program designed to assist high net worth Borrower's in their attempts to leverage their invested assets while still qualifying for a mortgage loan. Essentially, we allow the Borrower to "pledge".. more
Asset Depletion Loans - Large Liquid Assets & Low Qualifying…
share
Announcing the Asset Depletion qualification method to help Borrowers who have sufficient liquid assets, but their income is not high enough to qualify for a mortgage loan! This loan is available through Jason E Gordon, San Diego Residential… more
San Diego Mortgage Interest Rate Update 5-20-2011 + Projected Trends..
share
Have you subscribed to this free service yet? Feel free to forward this information to Buyers who are aggressively shopping for the best interest rates! All Real Estate Professionals & Consumers are advised to stay informed about interest rates… more